Graphic Designer
MONTEREY BAY AQUARIUM
RESEARCH INSTITUTE
Brand Identity, Publication
SYMBIOTIC SYMPHONY
Book Design
SUN & MOON CHOCOLATE
Packaging Design, Brand Identity
TUANYUAN BAIJIU
Packaging Design, Brand Identity
ABOUT ME
PLAYGROUND
TUANYUAN BAIJIU
Packaging Design, Brand Identity
The exclusive Baijiu collection, a harmonious blend of exquisite craftsmanship and rich cultural heritage, inspired by the timeless art of traditional Chinese paper-cutting. This unique Baijiu not only offers a refined taste but also serves as a tribute to the intricate and captivating world of Chinese folk art.
The design of the bottle is adorned with elegant paper-cut motifs, meticulously crafted in classic red and blue hues. Red, symbolizing luck and happiness, and blue, representing tranquility and harmony, come together to create a visually stunning packaging. These colors are deeply rooted in Chinese culture, enhancing the aesthetic appeal and cultural significance of the Baijiu.
Check out the process here
Logo
Traditional Chinese Paper-cut
Chinese paper-cutting, a national intangible cultural heritage, has long served as both a decorative art and a medium for expressing hopes, gratitude, and various emotions. Originating from the ancient practice of ancestor and deity worship, this traditional art form has been an integral part of Chinese culture for approximately two millennia.
Color Palette
Product View
Prev Project